Rally.io
  • General Rally.io Info
    • Intro to Rally.io
    • Rally.io Status
    • Rally and the Environment
  • How to use Rally
    • Create an Account
    • How to Find Your Rally Wallet ID & Bridge ID
    • Buy Coins
      • Buying a Coin from the Trade Menu
    • Send Coins
    • Sell Coins
    • Swap Coins
    • Buy NFTs
    • Send NFTs
      • Multiple NFT Sends
    • Sell NFTs
    • Burn NFTs
    • Bridge In
    • Using Coinbase.com with Rally
    • Link or Unlink your Rally.io Account with Discord
  • For Rally Creators
    • Creator 101
    • Creator Profile Page
      • Dashboard
    • Creating Campaigns
      • Receive Coin via Deeplinks
    • Creating NFTs
    • Creating Bulk NFTs
    • Entering and Exiting Mechanisms for Your Token Economy
  • Creator Tools
    • Creator Tools Overview
    • Streamlabs Integration
      • Link or Unlink Your Rally.io Account with Streamlabs
      • Get Streamlabs Event Feed into OBS Studio
      • Get Streamlabs Alerts in Stream
    • Discord Rally Coin Bot
      • Installing Rally Coin Bot for Discord
      • Connecting Rally to Discord
      • Creating Roles with Rally Coin Bot
      • Sending Coins with Rally Coin Bot
      • Airdropping Coins with Rally Coin Bot
      • Rally Coin Bot Command Reference
      • Discord Server Setup Recommendations
  • Rally 101
    • What are Coins?
    • NFTs on Rally.io
    • Intro to Token Bonding Curves (TBCs)
      • V1 Token Bonding Curve (TBC) Design on Rally.io
      • V2 Token Bonding Curve (TBC) Design on Rally.io
      • Token Bonding Curve (TBC) FAQs
    • Flow Controls
    • Creator Fee
    • Purchase Controls
    • At-Launch Purchase
    • How do I get my own social token?
  • Need additional help?
    • FAQs
    • 3rd Party Vendors T's&C's
    • RLY Ecosystem
  • Archive
    • Rally Rewards FAQs
    • Mint Sprint Pilot Project
    • Creator Mentorship Program
    • KYC & CDD
    • Bridge Out
      • Bridge Out Restrictions
    • Community Activity Rewards/Rally Rewards (Rewards V2)
    • Developer API
    • Content Bounty Program
    • Creator Advisory Council (CAC)
      • Creator Advisory Council Awards (CAC Awards)
        • CAC Awards Winners
      • CAC - 2021 Candidates
    • Creator Referral Program
    • Community Developer Council
      • CDC Developer Grant Program
        • CDC Grant Recipients
      • CDC - 2021 Candidates
    • Creator Review Council
      • Creator Review Council - Charter
      • Creator Review Council Proposals
    • Funding Opportunities
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  1. General Rally.io Info

Rally and the Environment

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Last updated 2 years ago

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At Rally, we do not require or run an open network, meaning only a handful of computers (equivalent to a public cloud) are needed to complete our transactions. There is no solving of complex math problems or needing computers outside of these few in our network to compete for our transactions. The environmental impact to a social token or NFT minted on Rally (about .05 grams of carbon emission) is almost the same as sending a Tweet or performing any other equivalent storage and transmission transaction (estimated at for Twitter). For comparison, . In other words, minting an NFT using Proof of Work emits about as much carbon as a single user would generate with 115,000 tweets.

The key tradeoff is centralization. Individual creator coins and NFTs on Rally are on a sidechain and don’t rely on a distributed group of computers to process or service transactions. The primary tools of engagement for Rally.io exist on the sidechain. While some will argue this does not reflect the fully decentralized mission of true blockchain, we believe that creators and fans are willing to make this tradeoff for an environmentally friendly, regulatorily compliant, and user-friendly experience. With Rally, fans and creators can still experience some of the most exciting benefits that crypto offers, such as digital ownership and community-driven value. Not only is this a more-eco friendly option, but it’s also a more viable economic design for creators looking to engage their fans with tokens and NFTs without incurring high gas fees and transactions costs on mainnet.

Check out .

about .02 grams of carbon emissions
a typical NFT minted through Proof of Work will generate about 2.3 kg of carbon emissions
Rally's blog post here for more info